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Have you heard of this little company called Dollar Shave Club. Yes, the one that was sold to Unilever on July 19 last year (2016) for $1 BILLION in cash. DO I HAVE YOUR ATTENTION NOW? Let me take you back a few years. Dollar Shave Club was first launched in January 18, 2011. While they were growing steadily, for a year, DSC took-off almost overnight in 2012. How did…
It’s quite surprising how businesses and marketers still haven’t started video-marketing. And right in the mix of them are photographers. Photographers, like any other professionals, are always looking for ways to expand their business. In the generation where almost every kid with a DSLR thinks himself to be a photographer, the business isn’t exactly easy for photographers who are actually passionate about their trade. While internet marketing is the best…
Real Estate Photography has been widely popular in recent years as the means of real estate marketing. This allows realtors with the easy way to provide virtual home tours for clients. Smart realtors who have applied the idea of virtual tours have definitely been doing well in the business. But, that’s almost the thing of the past now. There’s one better. And that is: Videos as virtual tours What’s Virtual…
Being a photographer on today’s market is tough. Simply clicking best pictures isn’t enough to make you stand out from the crowd. It’s about time you catch the trend train of video marketing. Recent reports suggest that professionals with a promotional video are more likely to get hired. But, the point isn’t just to make a promotional video, it’s to make it right. There are various key elements you should…
Wherever there is light, one can photograph. – Alfred Stieglitz We could not agree more. Luckily though, the statement isn’t entirely true anymore. With every Smartphone equipped with “flash” feature let alone the high-end designated cameras, it’s also possible to capture photographs during the night. The world of photography is massive. Everything that is there and that’s not, the possibility is immense. It all comes down to the photographer’s’ ability…
Did you know more than a million photos are uploaded on the internet every minute? You can just imagine the amount of photos captured, or maybe you can’t, the number is enormous. Photography is all about capturing the moments to be reminisced in some distant future. And, that’s the whole point of it. It doesn’t really matter if you’re not a pro photographer. It doesn’t even matter if you don’t…
Videos have been the dawn of the new era in marketing scenario. They offer a visually delightful insight into your work. Since videos jell nicely with audiences, they are now a must have aspect of the marketing strategy. For an industry like real estate that constantly rely on visuals, videos are indispensable. Videos capture and project the essence of a home/property and highlight its features at the same time in…
With the number of disasters & diseases on a surge, there is a rise in the number of organizations supporting these causes – be it for awareness or funding purposes. Following this is the increase in cause marketing with internet being the best platform for the same. Cause Marketing is rightfully defined as the marketing efforts made to support social and other charitable causes. The best way to get the…
If you are a photographer wondering how to start a photography business, you can always consider maternity photography. People want to capture the beautiful experience of entering into parenthood and their transformation during the period. Maternity photography endows the opportunity to capture critical moments of your client’s life that they will cherish forever. In maternity photography, a single client can be a profitable source. Unlike other event’s coverage, it is…
Videos are rapidly gaining popularity over social medias and blogs. Video Marketing has now become a “must have” element unlike before when videos were a “nice to have” things for marketers. Real estate agents, in particular, need video marketing in their marketing mix as real estate relies heavily on visual content. Below we present a handful statistics that state the necessity of videos in real estate marketing. 40% of prospective buyers…