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Videos are rapidly gaining popularity over social medias and blogs. Video Marketing has now become a “must have” element unlike before when videos were a “nice to have” things for marketers. Real estate agents, in particular, need video marketing in their marketing mix as real estate relies heavily on visual content. Below we present a handful statistics that state the necessity of videos in real estate marketing. 40% of prospective buyers…
We live in an extremely competitive business environment. To survive the competition, we need to give constant effort to differentiate our business from our competitors. As real estate professionals, it takes more than just a website and few social networks to stand out and create a brand value in the market. You need to be able to emotionally connect your potential customers with your property. And, what could be the…
Real estate relies heavily on visual content. Visual content help buyers find meaning. Buyers have moved past still images to gain perspective on the virtues of a home. People see the home as well as get the feel and the perspective through real estate videos. This benefits the agents along with the buyers. Real estate video marketing conveys the information rather quickly and effortlessly. The National Association of Realtors (NAR)…